Details
Clients
- Ministry of Interior Qatar
Location
- Qatar
Involvement
- Brand Development
- Creative Direction
- UI/UX Design
- Prototype
Qatar Digital Identity App
The Qatar Digital Identity (QDI) app is a key government initiative designed to simplify secure access to digital public services across the country. My role focused on redesigning the app’s interface to improve usability, accessibility, and visual coherence.
Coordinating between multiple government entities, developers, and design teams to align on goals, visuals, and timelines required strategic communication and flexibility.
I led the UI modernization process — refining navigation flows, visual hierarchy, and interaction design to ensure a seamless experience for all users. The redesign aimed to align the product with Qatar’s national digital transformation goals, promoting trust, simplicity, and inclusivity in digital identity management. The updated design not only enhanced the user journey but also contributed to improving overall citizen engagement and adoption rates of e-government services.